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Views over time
Top posts
Highest views in the current view. Click a card to play it.
How these numbers are built
- Views, likes, comments, shares and saves come straight from each platform via UGC Trackr, refreshed automatically.
- Instagram slideshows are estimated. Meta does not report a view count for Instagram carousel posts, so those posts arrive with no view data at all. Rather than count them as zero, their views are estimated at 45× the post's like count and marked est. everywhere they appear. Turn the toggle at the top off to see reported views only.
- Metric availability differs by platform. TikTok returns the full set; Meta's API doesn't expose share or save counts for Instagram, or saves for Facebook. Those rows are simply left off the affected posts rather than shown as 0, since 0 would wrongly suggest nobody shared or saved them. Totals count whatever each platform provides, so they understate rather than overstate.
- Retailer and theme are inferred from caption and hashtag text, so a post that never names a store won't be attributed to one.
- Engagement rate is (likes + comments + shares + saves) ÷ views.
- Creator identities are not included in this report.